Author: Halina Yavorska

For any B2B company that is looking for a way to drive traffic and sales, webinars are a useful tool. If a webinar is done in the right way, it can help a company to generate more good quality leads, which in turn leads to an increase in sales. Webinar marketing work because they provide an opportunity for companies to engage with an audience in an interactive manner. It is useful when dealing with existing customers, prospects, or potential new leads because interactive features help the audience to remain engaged with a webinar throughout.  Reasons for B2B companies to...