An established and well-thought-out Facebook page is an indication of a well-thought-out business plan! Optimize your Facebook page with the correct Facebook header size, display, and other details. Only then will a customer approach you to do business with you, right? Read ahead to learn more!
The Facebook header size or the Facebook cover image is like a website’s landing page for customers. If Instagram is more your style, then the header is equivalent to an Instagram bio of your page! Professional marketers know better to use this space to showcase their current offers, top products, and exciting upcoming content to enthrall their social media audience.
But before you decide on the type of content you offer your followers through your Facebook header, it is necessary to look into its technicalities. Aspects like the Facebook header size, dimensions, placement, etc are to be considered before setting up your Facebook header. Let’s look deeper into it!
Characteristics of an Ideal Facebook Header Size
What is the optimum Facebook Header Size?
If you are a creator, you must have had several questions when you started following your dreams: how should my profile look? What should I tell them about myself? But before that, you must know the technical stuff! The Facebook header size is a crucial metric from which several customers make their first impression and decide their business with you.
To ensure that your audience is receiving a hundred percent of the information on your profile, you must optimize the Facebook header size according to the optimum dimensions in Facebook’s guidelines. Facebook headers are visible on event pages, group pages, and profile pages on the platform. Let us look into the dimensions of every type:
- Facebook event header:
The Facebook event headers are present on top of every event page on the platform. They offer information regarding the event and persuade the viewer to take action on the page, like making a purchase or signing up for their website!
The ideal Facebook event header size for your event page is 820 x 360 pixels, as they look excellent on both phones and monitors! These dimensions ensure that the content on your Facebook header is visible to your audience, and there are no edgy gaps either.
- Facebook Group Header:
Experts recommend using visuals of 1640 x 856 pixels for your Facebook header size. The Facebook header size is uniform across the platform as 1640 x 856 pixels but skips a little information on the top and bottom halves in the other use cases. For groups, however, Facebook believes that these graphics need more emphasis as they stay on headers for a long time and must serve their purpose once they go up.
- Facebook Profile Page Header:
Facebook profile pages work with a slight difference from other pages on the platform. Facebook profiles are accessed from both mobile and PCs and therefore must consider the cropping issues that the platform presents. Users must look into the dead zone – that is the area that the Facebook app crops from your Facebook header when you visit your page from your mobile device.
Creators must design their Facebook page headers so that the information meant for customers is inside the safe zone and that the dead space is occupied with irrelevant stuff like graphic visuals etc. It is a crucial step for your page for maximum visibility amongst your audience, and it is not a good idea to overlook it. Nowadays you may even include videos in your Facebook headers! Click here to learn more about Facebook Watch and videos on the platform!
After considering the above aspects, the ideal Facebook header size for profile pages (and business pages) is 820 x 360 pixels for both desktops and smartphones. Facebook has a different dimension for Facebook headers to appear on either device, so creators must adhere to the numbers that display maximum information.
These are the primary aspects to consider when looking into your Facebook header size. Wait, wait! Don’t go hopping on to making your own just yet. Several design websites on the Internet provide you with a basic template with the Facebook header size to work with. Read ahead for more tips on making the best Facebook header for your page, and wait till the end for our favorite picks of Facebook headers on the platform. Read ahead!
What do the best Facebook headers have in common?
The best Facebook headers are the ones that adhere to the guidelines that the platform provides and provide value to their viewers. These Facebook headers follow the above guidelines, and the platform rewards them by recommending these pages to their potential customers interested in your niche.
- Set and Maintain a Quality Standard: We are aware of the effects that low-quality pictures and visuals have on users across the internet. Viewers tend to look away from shabby graphics and prefer crystal clear, high-quality visuals that are catchy and vibrant. When you use high-quality images and videos on your Facebook page, you lure viewers to turn into potential followers as you catch their attention and relay information about your page/profile to get them interested in you!
Maintain the usage of these high-quality graphics, and your Facebook page will receive the response you wanted all along, considering you followed the other tips in this list! Let’s move on to the next one!
- Follow the rules: Having your own Facebook page has its pros and cons. Remember that this online store lives in a virtual space that Facebook owns. Facebook has guidelines for uniformity and discipline in the posts that users can share with their audience. Users must stick to these guidelines while sharing their posts as creators work hard to curate posts for their audience every day, and failure to follow said rules could result in Facebook banning their posts.
If Facebook user guidelines keep flagging your posts – it can lead to an excessive penalty on your Facebook page, and your page could be permanently banned and would not be visible to your followers. Use the recommended dimensions for your Facebook header size and curate content that raises no questions from the moderation filters on the platform.
Banners are open to the public and should not contain offensive content or anything that could offend viewers or visitors to your page. Do not be copyrighted or mislead the viewer. The sale of narcotics, nudity, or illegal activities is a few things that should not make it on your Facebook header. A quick Google search will tell you everything that you should avoid to stay out of their eyes.
- Develop a Brand Tone: It is one of the most underrated aspects of Facebook banner design. Your brand must have a color or a font that sets it apart from its competitors. Use the same shade for your social media visuals.
Everything from your Facebook header size to your profile picture should correlate with your brand tone. Visual coherence is valuable in all forms of social media and rewards with proper interaction. The best Facebook cover images focus on images and color palettes that compliment other businesses. Remember that your social media account is an extension of your business, and visitors need to get this idea right away when they visit your profile, and your Facebook header loads up for them.
- Persuade visitors to take action: Facebook headers are a great avenue to include CTA buttons and links for your audience, so they avail of the offer as they read about it.
It seems pretty desperate to turn every photo and page post into an ad, but cover photos are also a place to encourage action. Add an action call related to the shortened link to the description in the cover photo. That way, the user can click the link when opening the cover photo directly. It is especially vital for Facebook headers that support seasonal and other promotions. Users are encouraged to visit the site immediately after reading the information.
Use the Facebook header size to your advantage to align it with the CTA buttons Facebook provides on your page to create an effect on your audience, so they make a purchase or follow your socials!
- Change your Facebook headers, but not too often!: You might have had a creative outburst and created ten different designs for your Facebook headers with their appropriate Facebook header size, etc. But do not change your Facebook headers often! The audience on social media will not like it as it will confuse your current followers, and they might not resonate with the one that was visible before.
However, do not shy away from changing it! If you have a new promotional offer or have a new product launch, experts recommend flaunting it by advertising the product or the deal on your Facebook header as the Facebook header size is perfect to catch the attention of the audience that lands on your Facebook page!
Also Read:
Making a Flawless Instagram Bio in 2022
10 Benefits of Social Media in 2022
YouTube Ads: Create And Convert Your Ad Campaigns In 6 Ways
Follow these five tips, and ensure your Facebook header image size is compliant with Facebook guidelines. Be sure that it provides value to your audience as they visit your Facebook page and look at the visuals on top! They should immediately grasp what the brand or the page is all about and compel them to scroll down and take a look at your Facebook activity.
Now that we have answered the question – what size is Facebook header on the Facebook app and website; let us move on to the #1 tool for publishing headers and other graphics on our social media!
Socioboard is an automated social media marketing tool that makes your life as a social media marketer easier! As automation is increasingly becoming prevalent, Socioboard takes it to the next level with top-class features and a user-friendly UI accessible through a web browser!
Thanks to Socioboard, getting to the toes of social media has never been easier for anyone. Schedule all posts in advance so that you can keep up with seasonal and regular trends while staying on top of trending social media games.
Socioboard offers team collaboration functionality so you can make your masterpiece of a strategy and share it with your team members in real-time; productivity keeps going at its pace no matter where you are!
Stay on top of relevant and trending topics with an inbuilt content library and RSS feed reader, so nothing gets out of sight or out of mind! Make sure none of this hard work goes to vain with access to specialized reports and analytical tools that automatically provide you information based on your insights for your social media!
Conquering ad spaces has never been so easy! Socioboard offers detailed analysis and reporting to understand what went wrong and implement damage control at the right time to ensure that your investment is not lost. Check out Socioboard today!
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