“What is Facebook watch?” you ask as you scroll through this article on your phone. Let us clear it out right away! Read ahead to learn more!
As traditional TV became obsolete and streaming services became the new meta, social media platforms initiated a new wave of video hosting platforms. As Instagram came up with IGTV, Facebook came up with its video hosting platform called Facebook Watch. Read ahead to learn more!
Facebook videos gain up to 40 billion views per day on their app. Of course, seeing these numbers would make you want to ask yourself – “Why don’t I have a video hosting platform?” And well, Mark Zuckerberg answered it for himself because he has the resources to do so!
Facebook Watch is Facebook’s take on the premium video hosting services provided by YouTube and Netflix. It gives users a platform to upload high-quality video content and live streaming features and allows premium television content for their viewers! Among other trending things, Facebook Watch will take the world by storm in the year 2022! Read about other social media trends here!
Embedded into Facebook’s GUI, Facebook Watch is accessible from any device of your choice. Just head on over to www.facebook.com/watch if you are on a PC/laptop. Smartphones users can find Facebook Watch here:
Swipe right from the homepage on the Facebook app to access Facebook Watch. Alternatively, you may tap on the icon to the right of the homepage, as in the picture above.
Daniel Danker, Product Director of Facebook, defined Facebook Watch as:
“A new video platform that lives inside the mobile and monitor interfaces of Facebook that shows up as a tab that users can swipe or click on to consume premium web quality content.”
Facebook Watch has a distinctive style of formatting their videos than a mainstream video hosting sites like YouTube. It will primarily emphasize hosting video content in episodes like web series, TV shows, sitcoms, etc. This content typically follows a rigid storyline and releases these episodes in a week’s duration (7 days) to keep their audience entertained.
Additionally, like YouTube, users are free to upload their homemade content like – vlogs, challenge videos, etc., to generate views and likes and earn revenue off the ads they display before and during their videos.
Facebook Watch is an amalgamation of user-generated content along with premium content produced exclusively for Facebook. It resembles YouTube Premium in many ways, but the main differentiating factor is that Facebook Watch is a free service, and YouTube Premium is a paid one.
Facebook Watch: How Does The Algorithm Recommend Videos?
Facebook primarily utilizes information based on user activity to decide the content best suited to their tastes and preferences. They are free to choose between premium content or Shows, as Facebook Watch likes to call it or, watch user-generated content by content creators on the platform.
The browsing behavior of the user heavily influences the algorithm that decides what content is suitable for whom. For instance, if a user searches for car videos, he will be suggested videos closely related to cars rather than something else. If something enthuses them, and they come back to watch the same video over and over: it gives the algorithm plenty of information to decide the upcoming video to recommend to the user. Looking to slip in an ad between Facebook watch videos? Click here!
The algorithm realizes how valuable the input of our close friends and family’s are, hence it also recommends videos based on what our friends are watching. These sections appear as “Most Talked About” and “Your Friends Are Watching” and display the trending videos circling on Facebook Watch. These sections also provide the algorithm with various data that includes the watching behavior of their users and their tastes and preference in consuming entertainment.
Videos that violate the community guidelines by Facebook do not make it to the front page of Facebook Watch. These videos are not accessible by users on the platform and are deleted from the database as they must not appear in front of the general public.
Next, let us peek at what kind of Facebook Videos flow smoothly on Facebook Watch. Let’s take a look!
What kind of videos can you find on Facebook Watch?
Facebook Watch has section segregation familiar to Tiktok. The content on the platform appears on multiple tabs like For You, Gaming, Music, etc. The Following tab shows you content curated by the creators you follow. Further, you may save the videos you want to watch later and access them by tapping the Saved tab in the future.
To compete with Twitch and other popular streaming websites, Facebook Watch has a separate section for Gaming where the streamers from your vicinity can go live to broadcast their progress and chat with their audience live on the platform. It is a great way to earn money doing something you enjoy! Like gaming!
While we are on the topic of earning money, are videos on Facebook Watch monetized? Let’s find out!
Is there potential to make a living out of Facebook Watch?
The parent company, Facebook, states that the goal of Facebook Watch is to aid social media content creators to scout their audience, find a niche and build a community of followers who are fond of your content and earn money off it. Time and again, different social media giants have tried to replicate the basic structure and business model of YouTube to monetize UGC with peculiarly high view counts.
However, monetization of videos works differently on Facebook watch.
Facebook is accepting content from established creators on an invite-only basis for the time being. That means Facebook is scouting and sending out invites to popular content creators from other sites to create content for their platform and paying them for their entertainment. The Facebook Watch platform and its features are solely exclusive to the United States only for now. We expect that other regions of the world will have unlimited access to the shows on the platform shortly.
The platform has two ways of monetizing the content contribution by creators to give users an incentive to post their content on Facebook Watch:
- Audience Views: This option is available for directors and producers of large media houses to collaborate with Facebook and provide the users with premium, television-quality shows. It has the potential to be shown as an ad on other websites for other games as well! This content makes money by charging the user a nominal amount to watch the show once like – Netflix and Amazon Prime Video.
- Ad Monetization: It is the perfect way for content creators on the Facebook watch to make money off their content. Your Facebook page must fulfill several criteria, including a minimum number of fans and a certain number of minutes watched each video over a set time to use Ad Break to monetize your videos. Let’s take a deeper look at these criteria – so you know what to do if you are considering curating content on Facebook Watch.
Earning Money on Facebook Watch
There is no hiding the fact that Facebook is generating massive revenue from displaying ads on Facebook Watch. Before launching Facebook Watch to the public, the platform conducted tests to measure the feasibility of monetizing video content, and those tests went seamlessly well.
Upon seeing the potential of the demand for visual content in the industry, Facebook has implemented several more ways to pay the creators creating content for them.
Facebook’s main objective is to provide businesses a compelling incentive to stay on the site and spend more money on advertising. Simultaneously, they want to retain as many active users as possible, which has proven difficult in recent years as users have migrated to other platforms, primarily Instagram.
Facebook wields a double-edged sword when it comes to video monetization. It provides established businesses and brands to showcase their products in a revolutionary manner. On the other edge, it is a strong incentive for content creators to post frequently on the platform boosting the user activity of Facebook Watch.
To generate revenue out of Facebook with videos, you need to create your own Facebook page first. Facebook does not allow personal profiles to upload content on the mainstream Facebook Watch section to moderate and avoid unsolicited explicit behavior. There are more criteria to follow to be eligible for video monetization on Facebook Watch. You may check for yourself if one or more of your Facebook pages are monetizable by clicking on this link.
Here is a summary of the prerequisites to earn money off Facebook videos:
- You must have at least 1,000 followers on your Facebook page.
- Have more than 30,000 1-minute views for videos with three minutes or more duration in the past two months.
- And a minimum of 3,000 hours of watch-time in the last two months.
- You must be an admin of the page you are planning to monetize.
- Your country must be deemed eligible by the Brands Collab Manager by Facebook.
Fan Subs
Similar to Twitch, YouTube, and other streaming platforms, Facebook offers its creators subscriptions. Their fans can subscribe to them to support their favorite curator on Facebook Watch.
Creators are free to set a price for their subscriptions, and unlike other streaming platforms, Facebook takes no cut from the subscription amount. Comparing the charges that various streaming platforms levy on their creators, Twitch takes 50% of the amount while YouTube takes 30%, and Patreon only takes 5% for themselves to continue to serve you.
However, there are some criteria to enable the fan subscriptions option for your Facebook page. Let’s take a look!
- Your page needs to be compliant with:
- Facebook Monetization Standards
- Fan Funding Creator Terms
- App Store Guidelines for Subscriptions
- Your page needs to have at least 10,000 followers and must have 250 recurring post views.
- Your page needs to comply with any one of the following rules:
- Anyone of your posts must have more than 50,000 engagements. It includes impressions, reach, likes, reshares, etc.
- It should have more than 1,80,000 minutes of watch time in the past two months.
If you are unsure whether your Facebook profile is eligible to earn money: you may click on this link. Alternatively, you may go to Creator Studio for your Facebook account and select Monetization. The instructions ahead will guide you to gain more insights as per your requirement.
Watch Videos Together with your Friends!
Who doesn’t love parties, am I right? Due to the pandemic, everything closed, and we lost the privilege to be up all night, dancing and partying in the club and had lots of fun!
Now, if you are not a party person or you’re stuck inside your home waiting for the virus to fly by like every other person, Facebook Watch has a new kind of party that will take the social media world by storm.
The way it works is that you and a few of your friends make a group on Facebook Messenger. Everybody in the group holds the decision to decide the video. This video can be a movie, a TV show, a slideshow, anything that the users desire.
Also Read:
A complete guide to top trending Hashtag of Instagram and Twitter platform
5 Clever Tips for Running a Facebook Ad
Social Media Marketing Management Vs Social Media Management
Facebook Watch offers us immersion and brings back the times when we could look at our friends, laugh and jive together. Until the pandemic fades away, this is the safest option to enjoy shared content.
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