Social Media Analytics: Importance & Best Approach | 03 Latest Pinterest Updates

“INFORMATION IS THE OIL OF THE 21ST CENTURY, AND ANALYTICS IS THE COMBUSTION ENGINE”

“Social media analytics (SMA) refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual monitoring or a basic analysis of retweets or ‘likes’ to develop an in-depth idea of the social consumer.”

IMPORTANCE OF SOCIAL MEDIA ANALYTICS:

• Know The Best Social Media Network You Can Use
•  Identify Brand Health
•  Find The Best Time to Share
• In-depth Analysis
•  Lower Down Cost
• Improves Campaign Performance
•  Come Up with The Best Content
•   Understand Your Competitors Better

STEPS FOR GENERAL SOCIAL MEDIA ANALYTICS APPROACH

• Natural language processing and machine learning technologies identify entities and relationships in unstructured data — information not pre-formatted to work with data analytics.
• Segmentation is a fundamental need in social media analytics. Messages, initiatives and responses can be better tuned and targeted by understanding who is interacting on key topics.
• Behaviour analysis is used to understand the concerns of social media participants by assigning behavioural types such as user, recommender, prospective user and detractor
• Share of voice analyses prevalence and intensity in conversations regarding brand, products, services, reputation and more. It helps determine key issues and important topics. It also helps classify discussions as positive, negative, neutral or ambivalent.
• Clustering analysis can uncover hidden conversations and unexpected insights.
• Dashboards and visualization charts, graphs, tables and other presentation tools summarize and share social media analytics findings — a critical capability for communicating and acting on what has been learned

An analytic platform is a unified solution that combines technologies to meet enterprise needs across the end-to-end analytics lifecycle from data storage, data management, data preparation, and other data analytics processes. This platform can be employed either on-premises or in the cloud.

PINTEREST ANALYTICS

“Pinterest Analytics helps you understand your overall presence on Pinterest. It shows you what paid and organic published content, or Pins that you’ve published and Pins people have saved from your claimed domain, resonate most on Pinterest.”

Pinterest Analytics Sections:

• Overview: The first thing we see is a notification for future changes that says: “In the coming weeks, you may see analytics on this page fluctuate.” But, the overall functionality and purpose of Pinterest Analytics should remain the same.
• Audience Insights: This tab will give you information about your audience, as well as Pinterest users in general.
• Video: Video views: It means any 2-second continuous playback of your video Pins, while 50% in view.
• Total play time (minutes): It is the total play time for your video Pins in minutes.
• Outbound clicks: This is the total number of clicks to the destination URL associated with your pin.
• Saves: The total number of times your Pins were saved.
• Trends: To find trending topics, you can either use the search bar to find specific topics, or you can scroll down to see the “This week’s top Pinterest trends” section

WHY USE PINTEREST FOR BUSINESS?

Pinterest is a social network where people can find inspiration and ideas for their interests and hobbies. Every idea is represented by a Pin, which is an image that is searched and saved by Pinterest users. Pins can also link back to websites, which is why Pinterest is great for driving traffic and sales.

And most importantly for businesses, Pins help people find more information on products they’re looking to buy.

PINTEREST FEEDS

•  The Home Feed: Home feed is also completely personalized to your existing tastes and behaviours.
• The Explore Feed: This page is where Pinterest users get inspiration on the trending topics and most popular Pins on Pinterest.
• The Following Feed: You can also ‘follow’ accounts, topics and boards on Pinterest.

BOARDS

Pinterest Boards are where you save your Pins. As a brand or business, having a collection of boards to organize and categorize your Pins so your followers can easily search, find and follow the boards that interest them.

PINS

The world of Pinterest revolves around high-quality images called Pins. You can create a pin without linking to a website, but it’s strongly recommended that you link it back to your website if you’re using Pinterest for business.

Pinterest marketing is a set of tactics that incorporate Pinterest into your business’s bigger social media marketing strategy to reach new audiences and grow awareness for your brands and products.

According to Pinterest Business, social media marketers turn to the platform to:

•       Reach a new audience and grow an online presence.
•       Drive more traffic to the business’s website or online store.
•       Encourage conversions like newsletter sign-ups, ticket sales or purchases.

MORE EFFECTIVE TARGETING WITH PINTEREST FOR BUSINESS

An analytic platform is a unified solution that combines technologies to meet enterprise needs across the end-to-end analytics lifecycle from data storage, data management, data preparation, and other data analytics processes. This platform can be employed either on-premises or in the cloud.

SOCIOBOARD FEATURES

The features of SocioBoard meet the basic requirements of social media marketers. That is, marketers can manage multiple social accounts and automate their activities. SocioBoard also offers additional features that can boost your social campaigns.

• Messages: The message feature contains four options in its drop-down list.
• Smart Inbox: With “Smart Inbox”, SocioBoard gives you an alert whenever an action is done on one of your social profiles.
  
• Inbox Message: This is the normal inbox where you can see the direct messages you receive on various social media profiles.
• My Tasks: Working as a team is the driving factor of an organization. 
• Feeds: The drop-down list of this feature contains the list of all social networks that are supported (e.g., Facebook, Twitter, Instagram, etc.) Under each platform, you can see the accounts that were added. You can select an account and see the feed on the wall of that account.
• Publishing: Publishing is an important part of social media marketing.
• You have to maintain good customer relations. You should do small things like wishing your customers a happy birthday or a happy birthday.
•  You can schedule this task and save a lot of time. The drop-down list of this menu contains:

1.  Schedule Messages
2.  SocioQueue
3.  Drafts

• Discovery: Marketers should always expand their social community. So searching for targeted users is an unavoidable task.
  
• Reports: Measuring your social media performance is an important thing which enables you to come up with efficient strategies.
• Automated RSS Feeds
• When you want to add the RSS feed of a website, you can make this process automated.

About the UI:

The user interface of SocioBoard looks cool.  The navigation of this tool is user-friendly. The main menu is located on the left-hand side of the dashboard. You can manage all of the essential things like Publishing, Messaging, Discovering, and Analysing from a single window.

The moment you log in, you can see the summary of all your social media accounts on the dashboard.

FEATURES RELEASED IN 2021

Recently, Pinterest has reached 150 million marks. With that speed, Pinterest is thriving to do more for its marketer-users.

We all know about its Promoted Pins feature, a classy one for advertising. For the promoted pins, we are going to get more updates. As per Pinterest, it is about to launch three new features namely One-Tap Pins, Video Promoted Pins, and App Promoted Pins.

ONE-TAP PINS

Promoted pins are meant to drive traffic. But it is not so effective so far. With the launch of One-Tap pins, you are going to get quick traffic to your websites. Yes, just one tap is enough.

With this feature, when someone taps on the promoted pin, it will redirect them to the landing page of that particular advertiser.

VIDEO PROMOTED PINS

On other social networks like Facebook and twitter, we watch videos playing automatically. This is such a nice feature. If you observe the stats, video content is growing really high. Pinterest is working on this too. It announced the video promoted pins feature, in which you can mount a video on your promoted pin. So, the user need not click on it and be redirected to another page.

APP PINS

We usually promote our apps as well. But they are not getting more installs. Thinking of a solution, Instagram brings a new App Pins feature. So with this feature, you can place an Install button right on the promoted pin.

You now have all the tools you need to start driving traffic and making sales from your Pinterest account!

With over 200 million users on the platform, making the switch to a Pinterest for Business profile is an opportunity you won’t want to miss.

It’s the perfect place to showcase your brand, business and products to an engaged marketplace with plenty of spending power. you’re already taking all the right steps to set up a beautiful Pinterest account that appeals to your target audience.

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Measuring the social media ROI using social media analytics is the better thought to know the execution of the social networking advertising of your business. Utilizing the open-source social media advertising tools will give you a reasonable vision of what you have accomplished on social media and what you have to attain more. In this way, other than managing your social media analytics, you ought to focus on checking them through the analytics. In this way, the best thing you can do is utilize tools that upkeep you for both analytics and social media management.