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Video Marketing Strategy: How to Develop a Video for Small Business?

Are you worried about your budget? Are you not able to decide what stories to tell your customer about your products? Here are a few tips that can guide you on to get the right path to having a successful video marketing strategy for your small business.   The value of promoting your business through video is the simplest way to get the audience and deliver the information you want to. But how do you get started with your business video? I’ve seen both large and small businesses stall their efforts before they even got off the marketing land...

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Social Media Tool for SMBs: Socioboard Vs. Hootsuite

The level of social media marketing varies with the level of a business. If yours is a small business, low level of marketing is enough. For your brand, a high level of SMM is required. So, are you in the search of better social media tool for SMBs?   Some marketing tools are sophisticated as well as expensive. Some are cheaper and not so worthy. The tools of the former kind are suited for big brands. The later model can satisfy the needs of a small/local business. Then what about a medium scale business which can neither spend huge...

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What Are The Top Trends that Drive Marketing In 2017?

Visibility is the only trait of the marketing that won’t change irrespective of the year. Marketing after and before digital transformation spins around how consumers see your business. Here I will share some cognizant ideas about what to anticipate from the marketing trends in 2017. Focus is vital and that can be the ultimate challenge. The larger the business, the more varied the customer base. While data makes easier to target customers, it’s a great undertaking to determine valued information from the bulk of data available. How can one stay engrossed, increase conversions and create conversions? It’s a challenging...

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Socioboard Vs Hootsuite : A Clash Between Social Scheduling Giants

In the past few years, the world of social media marketing has witnessed innumerable changes. And due to all these, the usage of social media for brand promotions has certainly been revolutionized. Almost every marketer leveraging social media are very much aware of their brand visibility to increase on sharing relevant posts. Thus it’s essential for popular organizations as well as startups to post on a regular basis. On doing so their brands will continue to be on the customer’s radar as they scroll through their daily newsfeeds. However, it’s not at all fair for any social marketing individual...

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How do you Measure your social Media ROI?

The influence of social media on revenue and sales is something that business tussle to measure, even with its extensive use in marketing. Moreover, without knowing the exact numbers, it is somewhat difficult to enhance the current strategy.Whatever it may be, by using assured tool and methods, you can activate value of the dollar on the return of social media investment. Here, you can originate to apply what you have learned to grow your global social media ROI.   In this blog we initially look at the key ways to use social media from a money making perspective, later...

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