Having an alluring Instagram bio might not seem like a big deal when you first sign up on the platform, but it helps you make the best first impression you can when your audience visits your profile. An Instagram bio gives you an avenue to put out the salient features that your audience can expect from you in a few words and is a brilliant companion for your content to show your audience.

Think of it as a house that you have recently purchased. Upon buying it, the first thing you would do is deck it with decorations to look fancy and allure the visitors you will have soon after receiving news about it.

You should give it an address and have a nameplate, so people know you are the owner of this house.

Just like a house, your Instagram bio is like a visiting card, an introduction for your website and business, and your pitch to a potential audience to follow your Instagram profile. Be careful that first impressions take seconds to formulate, and people looking to follow you will have an opinion on your profile as soon as they visit it and read your Instagram bio. Other aspects of social media have more to offer you too, click here to learn more!

It may look like a small part of your profile, but finding the best Instagram bio for your business can be difficult. Your Instagram bio dictates the stage for your brand presence on the platform. And there are only 150 characters to summarize what your company stands for. Therefore, it is perfectly reasonable to think about it.

Experts recommend taking some time out when creating an Instagram account. An Instagram bio is real estate where you can set forward the brand tone, the message it wants to convey, and give your audience a couple of actionable choices so they can reach out to you for any queries.

Characteristics of a Good Instagram Bio

An Instagram bio worth its cent should be short, simple, and provide complete information in minimal words. Minimalism as an aesthetic is appreciable by highs and lows on Instagram. The same goes for an Instagram bio. A good Instagram bio should give the reader enough reason to stick around and browse through the entire feed and take action on the user’s profile. We all know social media marketing is more than just marketing, it’s looking at the little things, including the Instagram bio!

Before curating an Instagram bio for your page, here is a list of Instagram bio ideas to help you get started on creating a masterpiece for yourself.

1. The values you promise to your audience/followers.
2. Set your brand tone, let your audience know if you’re creative with your content, or you choose to keep things more professional.
3. Any special skills that you possess, individual content creators should highlight these in their bios to attract an audience interested in that niche.
4. Describe your business – are you local, or do you cater to audiences across borders as well?
5. Use power words to describe your services and products.
6. Mention welcome offers to promote new products to your consumers.

In addition to this information, a CTA button to accompany would be the icing on the cake! CTA buttons can include a button to call you directly on your business phone, a button that drives your audience to your website, or simply a button that guides your followers to your store location.

Elements of an Instagram bio:

Ready to curate an Instagram bio for your page? Let us see all the elements that comprise an Instagram bio so you can create one that appeals to your audience!

• Username: An Instagram username is unique to every user on the platform. It appears on the top of your page and is the first thing people read about you. Make sure that you do a little research on how to fit your brand name into your username and apply it; so your username has the maximum impact on your audience.

• Name: In an ideal scenario, your name and your username should align with each other as it creates a uniformity on your profile which is a lot more pleasing to look at and efficient with SEO standards. You can use one word from your brand name as your username, or you may abbreviate your brand name as your username to create a unique setting for your Instagram page. If you have your username with your brand name, you can use your Name field on your Instagram bio to promote your product. Singer/rapper Lil Nas X to promote his recent album “Montero” on his Instagram bio. It’s pretty clever.

• Profile Photo: The profile picture of your Instagram bio should be related to the visual identity of the brand. You may have a brand logo, a flag of an upcoming event, or a picture of one of your products as your profile picture! However, no matter which photo you choose, it should look good in a thumbnail and be professional enough to be used on all social media networks. Choose visually consistent images across all profiles to create a recognizable and credible brand identity.

• Instagram Bio: It is the real estate Instagram provides for you to convey your brand message to your audience. You may use this space to put forth your products, drive the audience to your website or educate them about your brand and your ambitions. Frankly, there is no list of things that you should do in your Instagram bio. Users on the platform use the space creatively enough to have no bounds to use your Instagram bio for your business.

• Website: It is the only area on Instagram where you can add clickable links, so be sure to use this area wisely. You can add the URL to your home page at any time, but you can also update the link more often when you post a new product, new content, new project, and so on. Many brands use services like LinkInBio to maximize individual link limits by directing users to landing pages that contain links to featured content or product pages.

• Page Category: Categorizing your Instagram page gives it a label and makes it easier for people across the platform to pinpoint and locate your Instagram page from a sea of other pages. The Instagram bio is also where you can choose to which category your brand belongs. Whether you run a barbershop or a grocery store, or a media company. Once enabled, it will appear below your Instagram name, freeing up your Instagram bio for other details.
• CTA Buttons: Last but definitely not least, CTA buttons are necessary for an Instagram bio if you are genuine about converting your Instagram audience to potential consumers. Without CTA buttons, these users would take no steps towards purchasing a product or interacting with you and simply leave your page.

Align your CTA buttons with your social media goals. Do you want to attract the local public to come to check out your storefront? Include CTA buttons with the directions on them. Or do you want your audience to check your website out and buy your products? Add a CTA button that drives people to your products page so they can buy them easily. CTA buttons work wonders on an Instagram bio. Try one yourself!

These are the basic elements that constitute an Instagram bio. Content creators and brands alike on Instagram use different combinations of things that work for their social media goals and brand tone and implement them on their profile to attract their audience.

Were you looking for some cool Instagram bio ideas? Don’t worry! We got you! Here are some Instagram bio ideas you can use as a template for your page. All you need to do is twist these for your brand tone, and you’re good to go!

Spice up your profile with these Instagram bio ideas!

Remember we talked about how it is vital to set the brand tone for your profile for your audience? The Instagram bio is the perfect place to flaunt that style of yours and tell your followers about your content: if it’s quirky, humorous, sarcastic, or straight-up professional. Let’s take a look at some of these bios that will strike the creative genius in you!

I think that if you are funny, you can get out of just about everything! Doritos’ Instagram page took this to a #wholeanotherlevel by using that hashtag and ‘overusing’ it on purpose to get in the heads of anyone reading it. You will see the hashtag used all over their Instagram page: their posts, comments, and captions are riddled with the hashtag.

Brands often use humorous bios to attract consumers and come off as cool and alluring at the same time. Let’s take a look at more brands that did so!

The Freckled Hen’s Instagram bio might seem a little off to you, and that is because not every small business on the platform caters to online customers only. They have to account for those offline consumers who resort to their Instagram page for information on their offline stores – hence all the details duly appear in their Instagram bio.

Supporting noble causes happening everywhere is a great way to garner public support and tell the public how important it is for brands to get behind these world movements. The public expects you as a brand to have an opinion on these matters, and when they see you care so much about it, they feel proud endorsing your brand and your products to their friends and family. @applemusic’s Instagram bio reflects of #BLM movement, and they let their opinion straight up in their bio that conveys the message to their audience directly.

Taking a hint from the author’s book, Instagram has a simple bio because it recognizes how big of a brand it is and chooses to say less to impact its users. Their Instagram bio is #YoursToMake that is a direct reference to how everybody uses Instagram differently. Some use it as a photo-sharing tool, while others use it as a marketing tool. Instagram recognizes and encourages its users to be creative and use their platform to reach their goals, no matter what they are!

Now, what does a social networking tool that relies on text do on a photo-sharing social networking tool? Post pictures of the text on their platform, of course! Twitter’s Instagram bio is straightforward by all means and conveys its purpose on the platform.

Your Instagram bio can only do so much for your page and brand. To unlock the true potential of the social media marketer in you, you need tools forged to put you in that position! This is where Socioboard comes in!

Also Read:
10 Benefits of Social Media in 2022
YouTube Ads: Create And Convert Your Ad Campaigns In 6 Ways
Facebook Watch: Videos on Facebook

Socioboard: The solution you need for everything social media!

Socioboard has served as a blessing to most managers out there. It has valuable features that make life as a social media manager easy, like official support for all the major social media platforms out there.

With open-source core support for Socioboard core, Socioboard is available on Android and iOS. It lets its users manage their numerous social media feeds. Not only that, it comes with features to draft messages and posts, queue them to be sent at a later time, and also assign personal and team tasks for follow-ups from anywhere in the world.

Along with that, it makes it easier to do all other Instagram marketing activities, such as automatically replying to comments and giving you insights on your daily posts, and telling you how your competitors are doing.

Socioboard, for all its platforms, offers the following features for you to be at the top of your social media marketing game!

• Managing multiple social media accounts across all major platforms
• Collaborate with your team and give them access to your information and accounts from anywhere, in just a few clicks!
• Automatic analytical reports
• A Content Studio where you have the space to let that creativity flow as you curate your post, each one of them equally important.
• As the day goes by and night comes, so will your dashboard! Witness the dual theme presentation in full force as your intuitive dashboard gives you all the insights you need, no matter when you need it!
• Manage your campaign and brand as you have never before with the help of the analytics provided.
• 24×7 Customer Support for whenever you are in a pickle, give us a call on our customer care, and we will put everything on the line to help you out, no matter when or where you are.

Social Media Marketing has come a long way, and as we turn towards technology for so much, the scheduling of posts was a necessary achievement. Fortunately, Socioboard has made it easier to handle the stress and pressure of a social media manager job. Make sure to check out our application and our pricing so you can up your social media game for your brand and get relevant to your followers. Check out Socioboard now!