Social media marketing and cricket world cup 2021 are bonded with each other. In a country where cricket is not just a sport but a religion. One cannot afford to overlook the possibilities of grand marketing opportunities during this world cup season.
The immense feeling of patriotism and the adrenaline rush is not the only thing we country folks experience during the match. We also get struck by the tremendous marketing tactics of the companies during the cricket world cup.
Whether it is T20, IPL, ODI, or the one and only world cup, cricket seems to leave a huge impression on the market dynamics due to its hold on people.
In this article, we will explore the fact that – why marketing on T20 cricket world cup 2021 is crucial for the companies? And how they can take advantage of this great event.
Let us begin!
Why You Should Do Social Media Marketing During Cricket World Cup 2021?
It is no secret that cricket matches are a festival for us country folks. We have a lot of emotions attached to it. We all grew up playing ‘Bat Ball’ in the backyard of our homes or lonely streets besides our colony. It is a matter of eternal childhood memories.
The event, Cricket world cup 2021, is just another good time to reminisce those happy memories. Not to mention, there are extraordinary players with their astonishing skills with cricket. And you wonder why people worship this sport?
Well! Being an Indian, I cannot abandon the feelings of great rush during the India VS Pakistan match. We all know that it is not a war. But, hell yeah, it is not less than that too! Whichever team wins, the brewing emotions are always the same for each side of the audience.
One can see how we people are too emotionally invested in this sport. And what makes a marketer more interested? It is the fact that anything that even remotely reflects its audience’s affection will convert.
With so many interested and eager people all over the world. Events like this serves an opportunity to express their love and adoration for their favorite teams and countries. It is quite easier to hook your brand idea and cater to the army of global fans.
Reasons For Marketing In T20 Cricket World Cup 2021
You do not need to invest a decade’s worth of money, only to sponsor a tournament like the T20 cricket world cup 2021.
There are many ways from which you can easily boost your branding without worrying about the budget. While many companies bid to become a part of the T20 world cup tournament to create brand value. You can only turn to social media to do that for yourself.
Social media holds great potential! With its vast reach and algorithmic abilities to boost the content as per trend. Social media proves to be an optimum solution for many companies. Those firms who can truly convert the crazy fan base of cricket to their potential clients.
What you need is a sound social media marketing tactic.
Even if you think that having a T20 cricket world cup 2021 sponsorship will help you reach the top, you will need a top-notch marketing plan. History holds the stories of many failed marketing tactics. It doesn’t matter how much sponsorships cost, it still couldn’t make it.
For example, Mastercard got criticized for a marketing tactic in the Fifa world cup. That time, this campaign idea states that the company will feed 10,000 needy children for every goal of Leonel Messi and Neymar in the tournament. Critics pronounce it- ‘one of the worst marketing tactics ever seen’. While social media folks also did not support their approach of ‘fight against hunger’.
Hence, it is proved that – no matter what platform you choose to play in, you need sound marketing tactics.
Also, in one report of ‘Social Side Of World Cup’, said that almost 74% of world cup viewers are active on social media. 42% of those are most likely to be posting their emotions regarding the match while the rest are expected to follow or like their favorite players, teams, and brands.
With such prospects of availability of a proper audience base, the only way that seems to deliver you the success rates at much less expense is social media.
Tactics Used In Cricket World Cup 2021 For Social Media Branding
The World cup is a golden opportunity for your business. Advertising during such a period is surely going to get hyped. We have been digging the web database of articles, blogs, campaigns, and many content pieces to present perfect real-life marketing tactics to you.
So let us begin.
Know Your Audience
Although the events like cricket world cup 2021 are global tournament and almost everybody watches it. You have to know which group of the audience will most likely respond to you.
For example, if your niche deals with women grooming products, then you would have focused on 41% of the total cricket crowd of the T20 cricket world cup 2021.
As per one report of the 2019 ICC world cup, the cricket crowd is distributed to merely 41% of the female crowd. And 59% male. Of which 32 % were aged between 18 to 34.
And people who are going to be active in social media are most likely the youth. It means your target audience is almost around 32% which includes both men and women.
Since you have your target audience down to a small list. Now it is much easier to focus on creating a maximum impact on only those who bear higher prospects of getting converted.
Be Innovative, Mindful And Flexible
The T20 cricket world cup 2021 was huge. Leading such an opportunity with innovative yet simple marketing idea is quite complex but not impossible.
For example, Hyundai did an extraordinary marketing campaign during the 2010 Fifa world cup. They leveraged offline and online media to encourage people to share their stories about loyalty to their teams. They conducted quizzes in social media, landers, and texts. And in a matter of some time, we can see that their campaign was reflected on digital screens.
We can only assume the enthralling buzz they have created during that time. Not only did Hyundai become the number one brand for their clever marketing tactic. But they also made a profit of $20 million and a 4.4% increase in car sales across the world.
So as you can see, you can also be creative and flexible with the choice of your platform to entice your customers. One psychological phenomenon that created the huge buzz for Hyundai was – they lent their audience a task to engage with them.
It is a prominent way of making a solid relationship with anyone! Even when you visit a therapist to work on your relationships, their basic advice would always be – do relationship-building activities to strengthen your bonds with ‘them’.
Hyundai used this simple tactic and became a major hit during those days. You can pull it off too!
Using BTS And Match Insights Of T20 Cricket World Cup 2021 To Market Your Product
If you look at the Instagram and Facebook page of the IPL team. You will find many intriguing behind-the-scenes images and videos that speak volume to your audience.
Many brands use such content, but they forget to customize it. When you customize such content by showing them how and why your product is so special and different from your competitors. You earn higher number of upvotes and shares.
People like seeing their favorite teams in their natural state. Also, such posts can help you gain an audience for your brands.
Stuff Your Social Media Ads With Humour And Quirk
ICC T20 Cricket World Cup Tournament is a favorite opportunity for advertisers, Because it has shorter ad durations than any other event format. Be it movies or news, T20 offers a limited ad interval than any of them. This is one of the reasons for its higher viewership among cricket crowds.
Also, T20 Cricket World Cup 2021 was crucial for the advertisers because of a five year gap between them. Earlier it the covid-19 pandemic become the reason of its postponement, and then later, venue issues. Hence, you have to hook your audience when you know the hankering is at its peak.
Well, I guess you have an idea that the zen Z audience has a thing for quirks. We can relate to the fact that the youth among us is meme-oriented. Anything that goes viral is meme-related. So, when you know the hook of your audience, then it is clever to stuff your ads with creative quirks and humor.
Because humor sells, and the prospects of people engaging with you are higher than the regular ads. The T20 cricket world cup provides massive exposure to any brand that is strategic enough to strike when the iron is hot.
Using Opportunities Like India Vs Pakistan To Create Hype Of Your Brand
The former Indian cricketer and team captain Saurav Ganguly, who is the president of BCCI. And the new chairman of ICC believes that – India Vs Pakistan Cricket match is a marketing capital itself.
We all know the rush and the brewing sport war between India vs Pakistan match series. For people in both countries, this event is always more than a match.
Brands can use such bits and moments of those matches and sentiments for their marketing campaigns.
There are many other cricket rival teams that you can take advantage of; Such as India vs Australia, West Indies vs England, Australia vs England, and Australia vs South Africa.
If there are more rival teams that can create impact, then comment!.
Find Your Own Recipe of ‘Shine’
As you know that this T20 cricket world cup 2021 was not just a marketing opportunity. But a chance to express your brand ideals and what you stand for. So what works for you is more than what you think any blog or advertising guide could tell you.
Your main goal is to hook your audience. And keep that engagement rate going. Use all the approaches you can possibly think of! Many brands leverage cool meme campaigns to keep up with their audience. Meanwhile, some start twitter trends, some invent their own hook tunes to promote their products, and so on!
Maybe a blog on what will work for you is not enough. But it sure can give you ideas so that you can improvise them as it suits. However, it is still your job to introduce the ad format that defines your brand and message.
Cricket World Cup 2021: The Wrap!
Do you know? What are the main ingredients of a successful social media ad? Fun, authenticity, awareness, quirk, and storytelling. Since social media ads are different from television ads, you have to improvise a little. If you wish to have insightful branding in the tournaments like – T20 cricket world cup 2021.
Social media is a place where you find people with diverse narratives come together, view the ads, and give their feedback then and there. That is a superpower that you cannot have with TV ads.
So! Stay tuned with Socioboard, and get marketing insights on global events like ICC T20 Cricket World Cup 2021, and more!
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