The world suddenly became monochrome two years ago when the deadly coronavirus struck into our lives. In the middle of this pandemic, relishing the ‘festival of colors’ seemed like a dream hard to catch. However, because festivals are the most pleasant times to forge money, businesses worked their hardest to come up with the best social media tips to attract more people and boost sales.

With that said, small businesses are emerging out as colorful busters. How?

Social Media!

Let’s cut to the chase- 90% of social media users have already interacted with a company or brand via their favorite social network. Small-to-midsize firms utilize social media to sell themselves in 71% of cases, with 52% posting at least once a day.

On that note, here are a few social media tips for businesses to step up this festive season and restore the lost colors of life, as well as wish their consumers a Happy Holi.

So, let’s appeal to your audience in the most colorful way.

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01- Advertise with a message:

There was a time when social media was just about interacting with friends and family. But the fact is, social media has gone a long way in terms of allowing you to not only communicate with your audience but also market and place your items on social media sites in the most effective way possible.

So, how to advertise your business?

Well! There are tons of social media advertising tips in the market. However, it is always a nice idea to use a message to advertise. Let’s take a quick example of Surf Excel which released an ad in 2020 bringing two religions together. 

Instead of merely advertising what you have to offer, focus on telling stories. Show the true spirit of Holi by emphasizing the positive elements of the festival and properly introducing your product or service. Make an emotional connection with your audience by including emotional aspects.

02- Freebies and Discounts:

One of the best social media tips is to capture your audience’s attention, and one of the best ways to do so is to offer intriguing discounts. After all, why not? Everyone loves freebies and discounts. 

Holi is meaningful for brands specializing in skincare products, spas, and salons because Holi is all about colors. With that said, the after-effects are more hazardous than beneficial, which is why special deals and discounts on social networking sites can turn out to be meaningful ideas.

On the other hand, any type of business may enhance audience attention by giving discounts. Here’s how to put this strategy to work for you:

  • A week or at least five days before the sale, make an announcement. It is a fantastic way to build excitement for the sale.
  • Word of mouth is the most dependable marketing strategy. You can entice users using offers & encourage consumers to spread the positive word about your product.

03- Social media Planner:

There’s an old adage that says “failing to plan is intending to fail.” No social media tips can work in your favor if you do not plan your social media content beforehand. So, to manage and post all of your content on time and efficiently, invest in social media management tools.

Socioborad, the leading social media tool with advanced features, is one such social media management tool that may help you flourish not just during Holi 2022 but throughout the rest of the season.

Socioboard is a social media marketing platform with automated features that will make your life easier as a small business and as a social media marketer! With the next era of digital media evolving entirely automatically, Socioboard prepares you for your never-ending journey to being the top specialist among your peers.

So, now is the time to schedule all of your posts in advance, so you can stay on top of seasonal and latest trends while also being a canopy of your trendy social media game! 

BONUS- Socioboard also offers its users detailed metrics on your followers with an easy-to-use dashboard, allowing you to differentiate between people who follow you for the right reasons and those who follow you just for offers and freebies. Track all organic and paid followers using Socioboard, which extracts that information for you, making your life a lot simpler!

04- Social Media Campaigns:

While you celebrate Holi, you can also plan and start a variety of marketing campaigns.

You can incorporate fun and intriguing taglines in your campaigns. In fact, taglines have the potential to stay in the hearts of consumers which will indirectly lead your users to remember your product as well. It will help you boost overall brand recognition. Furthermore, Holi taglines are something that most marketers, companies, startups, entrepreneurs, and others must not overlook in social media marketing!

The idea is to focus on gathering input from customers, generating traffic to your website, and creating email marketing lists, all of which will assist directly in driving sales.

05- Use the powerful voice of influencers:

The impact of influencer marketing is no longer a mystery; seven out of 10 businesses now use it. They are willing to devote more than half of their marketing budget to influencer marketing, indicating that they are seeing positive returns. Whether you’re a startup or a well-established company, you may advance to the next level of sensation.

Influencers are known for their powerful voices and innovative approaches, and if they promote your brand creatively, you may effortlessly acquire a larger audience. 

However, there is one thing that requires special attention: collaborating with influencers who are compatible with your company. If your business is all about skincare products, for example, choosing a fitness influencer is not a good idea.

06- Pick the Right Channel to Target:

So, this is one of the best social media marketing tips for small businesses. Determine where your target consumer spends time online and analyze their efficiency. Then choose one social media network and dominate that platform.

Analyzing your competitors’ activity is another impactful way to choose the appropriate target channel. Check out which channels they focus their efforts on and start targeting them as well: your chances of being recognized by the right people will increase.

Additionally, claim your profiles on the other networks, but commit the majority of your attention to the one you have chosen. When you share your own content, follow the four-to-one rule: for every piece of your own content you publish on other platforms, you should share four pieces of content on your target platform.

Also Read:

Instagram Advertising Cost | How Much You Will Spend in 2022
Make Life Easier With 9 Free Social Media Scheduling Tools | 2022 Update
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Conclusion

This Holi 2022, you can try out some of these social media marketing tips listed above. These tips will leave a favorable impression on your brand in the minds of your buyers. They have the ability to leave a lasting impression on both customers and investors.

Always keep in mind that unique social media content based on a great value always wins. So, get started with these social media tips as soon as possible to get the most of your Holi!

As a piece of final parting advice and thought – while Holi, Diwali, and other festivals are excellent opportunities to engage with your audience at a time when they are especially open-minded, it is equally crucial to create a meaningful and continuous relationship with your customers.

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