If you want to keep up with the latest trends and conversations, Twitter is the best place. You might already be using Twitter to follow your favorite brands and take part in trending topics. But have you ever thought about using Twitter for business?

Twitter is undeniably the most powerful platform to improve your business’s online reach and keep up with the latest trends. The average Twitter user follows five businesses, and 80% of all Twitter users have mentioned them. Twitter has 396.5 million users, so Twitter is not just a place to grow customers through word-of-mouth marketing, it is a place where most of your customers are. 

Regardless, to succeed in Twitter marketing these days, you must be able to stand out. But that can mean many different things for the millions of businesses across every industry on Twitter. You will need a solid twitter marketing strategy to leverage Twitter’s power for your business.

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Maybe you were not aware of the benefits of using twitter for business or don’t have the right marketing strategy to utilize its potential. In both cases, this guide will help you. In this article, we will discuss- why use Twitter for business? And how to create a solid twitter marketing strategy? Keep reading to learn how you can use Twitter for marketing.

Why Use Twitter For Business?

Twitter Promotes Open Conversations:

Twitter always encourages and promotes open communication and effortless access to connect with other users. Almost every conversation your customers/prospects engage in with your competitions is open. Even every discussion that your audience has with their followers is open.

It also gives the customers an advantage to see how you interact with your existing customer base. The open environment of Twitter heavily influences your prospects to decide on subscribing to your service. It also creates a sense of commitment and ownership when communicating with your customers as a brand.

Effective For Establishing Your Brand Personality:

One of the top benefits of Twitter for business is that it lets you share information quickly and start conversations with your target audience. In turn, your audience would find your Tweets and contain valuable and ideally, even share them with their followers. Make sure you use a tone that aligns with your brand voice and personality. 

Identifying And Targeting Customers Is Easy:

Because of the open nature of Twitter, customer identification and targeting are extremely easy. You have everything at the ready, if you have a persona that you are targeting, you can search for almost any information about your customer that your persona has on Twitter. Twitter ads allow you to choose from a different objective and provide you with a variety of demographic data to target your customers and make your ads based on the persona that you are targeting.

Cultivate a Brand Community:

With the ease of a conversation between brands and consumers, one of the major benefits of using Twitter is for building and cultivating your brand community. Brands can use the platform to start and join in on relevant conversations, engage with their community and build a loyal following.

In fact, our #BrandsGetReal survey found that 55% of consumers want brands to help them connect with like-minded people through social media. And 36% expect brands to build communities that consumers can belong to.

So it’s no surprise that one of the top benefits of Twitter for business is to cultivate a brand community and bring people together around a common interest or cause.

Drive Traffic To Your Website And Generate Leads:

Twitter is the best platform to increase traffic to your website. By posting engaging content and using Twitter to promote your business, you can drive people to invest in your products and/or services. You can even use Twitter’s hashtag search to determine future content, ensuring your Twitter branding remains current. The same applies to new products, services, and company updates.

Keep An Eye On The Competition:

Twitter lets you hear what other people are saying. Using Twitter Search, you can find out what people are saying about a particular topic, enabling you to keep your ear to the ground about your company and the competition.

If you’re on Twitter, chances are your competitors are too. They are keeping tabs on you, just like you should be on them. Create a strategy behind your tweets, rather than blindly tweeting.

Unleash The Potential Of Twitter For Business With Socioboard:

Twitter is a platform where all the trends start, and keeping up with this is not easy- while being consistent is not easy.

So, how can you create or find such content to keep up with the trend? 

Not sure? 

Don’t worry! You can easily get all the content with the power of Socioboard. With built-in stock picture libraries, sophisticated search features, and powerful editing tools, you can find, organize, and modify all of your social media content in one place.

Socioboard is a powerful social media management and content marketing platform. With Socioboard, you can integrate various social media platforms like Instagram, Facebook, Youtube, Pinterest, Linkedin, and Twitter. Plus, you get an automated RSS feed and social media discovery to keep up with trending topics.

Flexible Scheduling:

Make your publishing schedule, seamless with Socioboard. Create, plan and schedule your content when your users are most actively engaged and participating. 

Simplified RSS feed:

Fill your feed by discovering fresh pieces of information. All of your RSS feeds are organized in one place with the RSS Content Manager. Filtering them by search phrase, sorting them by feed name, date or category is simple.

Seamless Multiple Account Management:

Manage multiple social accounts easily. Now add new social media accounts and remove the old ones that are not in use in seconds.

Stay Ahead With Top-Class Analytics:

Recognize your target audience and how they interact with you on social media. Pre-built reports are available, or make your reports, depending on the data that matters to you.

Enhance Your Content Curation Game:

With built-in stock picture libraries, sophisticated search features, and powerful editing tools, you can find, organize, and modify all of your social media content in one place now.

Collaborate With Your Team:

Set team roles, assign tasks, manage approvals and customize account permissions in a jiffy.

How to Create a Twitter Marketing Strategy:

Unfortunately, Twitter marketing is not as simple as just tweeting once a day. Without a solid Twitter marketing strategy, it is hard to see massive success on the platform. But don’t worry, we have 07 tried and tested practices to create a solid Twitter marketing strategy.

#1 Run an Audit on Your Twitter Business Account:

If you don’t have a Twitter business account, this is when you would create one. However, for those of you who have an existing account, it’s time for an audit.

Look over your whole profile and make notes about what content has performed and what hasn’t in the past.

This is also a great time to update contact information, URLs and analyze the performance of the hashtags you’re using.

Your Twitter Analytics Dashboard will give you all of the information you need to correctly audit your profile to find out what’s working and what isn’t and what you can improve to grow your audience.

#2 Embrace a Brand Voice:

So what particularly interests crowds on Twitter?

As one of the most engaging places to find your audience, Twitter marketing is impossible without embracing a particular brand voice and tone.

Audiences on Twitter are looking for brands that Tweet authentically to stay true to their voice. It can be easy to jump on the latest trends to appeal to the masses on Twitter but don’t do this at the expense of losing your brand voice. While your Twitter presence can be more playful and casual than LinkedIn or Facebook, it should still be authentic and consistent with your brand voice as a whole.

#3 Utilize Hashtags for Twitter Marketing:

Tweets with hashtags get almost double the engagement than Tweets without hashtags. This is an exciting statistic, but it doesn’t mean that you should load up your Tweets with every hashtag you see. Hashtags are a great way to expose your brand to new audiences who may be interested in what you have to say. Some brands create hashtags for a specific campaign and use that hashtag to label individual Tweets or encourage their audience to share Tweets with that hashtag.

#4 Determine the Best Times to Post on Twitter:

If you want your tweets to get the most exposure, you’ll need to pinpoint when the optimal times to post are for your particular business and industry.

A good general rule of thumb is to post anytime between 9 and 11 on Wednesdays and Fridays, but the window is a lot larger with better research.

(Between 8 AM and 4 PM on Fridays is a GREAT time to garner the most engagement.)

#5 Schedule Your Tweets to Save Time:

Even though Tweets remain on your profile forever unless deleted, Twitter moves so fast that something you Tweeted 30 minutes ago may very well be invisible to your followers. According to a study by Wiselytics, one Tweet has a half-life of 24 minutes. Tweets only reach about 75% of their potential engagement in less than three hours after being posted. This makes posting consistently and at the right time, the key to finding success on Twitter.

The main takeaway is to be CONSISTENT. Even if you’re only posting once a day, it’s important to stay on top, but also stay RELEVANT. 

#6 Go All Out With Engagement:

Twitter marketing is all about engaging with your audience, sharing their struggles, providing solutions, and educating them around HOW you can help them achieve their goals.

But in addition, it’s also about engaging with the individuals who are talking about your brand, including when it relates to supporting questions, praise, and disappointment.

The truth is that twitter digital marketing can be a GREAT way to address customer service issues when you’re properly wielding it as a tool for help and support.

#7 Set Goals and Make a Move to Reach Them:

One of the most important parts of Twitter digital marketing is setting attainable goals and taking the steps you need to reach them. This can include setting goals for follower counts, an X% engagement increase, or any measurable goal-so long as you’re keeping up with it and truly working to make it an attainable one.

You can also set goals for general Twitter marketing growth. Maybe you’ve set a goal for when you’re planning on discussing ads with a social paid ads agency, or you’re working to generate leads through a downloadable guide and/or email newsletter.

However you decide to approach the situation, just remember to keep it attainable so that you can feel confident about reaching your goals and expanding growth over time. Remember: no great progress happens overnight.

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Wrapping It Up:

Like any other marketing tool, Twitter should be used by people trained in social media marketing. Your brand can suffer irreparable damage from a misguided or badly timed tweet.

The effort you put into Twitter will dictate what you get out of it. It’s not very engaging (or social) to blast out one-way messages. If that’s your goal, you may want to explore Twitter’s advertising tools. 

Every opportunity to expand awareness of your brand is worth exploring. Socioboard can help you utilize the full potential of Twitter to engage both current and potential customers.