Giving people a way to engage on a new level can be simple to deepen the relationship amid brand and the clienteles/followers. Instagram is one of the great and effective tool for grabbing followers and customer’s excitement in the instant, but in order to know about the magnitude of the efficiency of pictorial marketing, it assists to take a look at some numbers:
- 90% of information which is transmitted to the brain is graphic, and graphics are processed approx. 60,000X faster than the text in the brain.
- 40% of people have the ability to respond better to pictorial information than simple text.
- Within one month of introduction of Facebook timeline for brands, visual contents observed a 65% improvement in the customer engagement.
Here are some tips for making the visual marketing campaign a grand success-
- Go Global
When a marketer commits to a business campaign, he must also unforgettably make a strict commitment to stick with it all over the campaign’s duration. Even the leading followers may not be adjusted into what the brand is doing on a day-to-day basis. Grand success doesn’t occur simply overnight, and it may even take some time for followers and customers to upgrade up and engage in it. Create an effective campaign approach and then stay fixed in the plan. However, it may be a quite slow grow at the beginning, the followers will ultimately join the conversation afterwards.
- Find Your Occurrence
Instagram and Twitter are based round a ‘dip-in and dip-out’ behavior. Consequently, it’s quite possible that people will miss out the messages if they’re not available at the moment of posting. Ramp up the marketing campaign to get people more excited, then share some additional campaign-related good posts till the end of the campaign successfully.
- Identify Your Fans
Before launching the marketing campaign, perform some research and study to know about how the fans are at present talking about as well as sharing their knowledge. Successful and effective campaigns are easily built round a connection with the customers. There is excellent value in understanding about whom you are talking to and with.
- Influence Partnerships
A small celebrity support won’t hurt. Involving a known and famous person in your marketing campaign can be a great idea to make your campaign go viral among the people. Make strong partnerships with the renowned brands to boost up your business’s popularity and visibility.
Undoubtedly, visual marketing is a perfect way and the ideal solution to reach new followers and new conversations.