Over the past two decades, there have been many advancements in digital technology. You can also say that with the fast-paced and ever-changing industrial needs, everyone wants to learn more about technology and exhaust their business brain. It also fits true for the designing requirements. In today’s world, every entrepreneur wants to grow their business through web and mobile applications. While the reasons behind that are:
- Web network seems to be a better medium for business exposure.
- It’s easy to engage with customers using web media.
- It gives a direct way to earn revenue for your business.
In short, you can say that business becomes more targeted towards customers. While to make sure that your business is growing efficiently, you also need to give priority to customer or user experience. Since anything less than satisfactory for users means a loss for your company.
To overcome these problems, you need to implement UX/UI technology in your business. Want to know more about this technology? Here you can learn about the things which you must know about UX/UI designing.
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NO.1- What Is User Experience Design?
User Experience (UX) Designing is the process of creating a path from a service provider to the consumer end. In simple words, you can say that it is an interface that helps the customer to interact with their service provider. The purpose of UX system is to satisfy the needs expectations of customers.
For developing a great user experience, you need to understand – what are the expectations of customers from your website. A basic design of UX system contains three main elements – Structure, Layout, and Navigation. To enhance the user experience, you need to improve the interaction, usability, and ease of access to your design. The visual design is another aspect of UX which you should consider while developing a website or application for your business.
NO.2- What is UI Design?
User Interface (UI) is the visual part of the UX design only. Or you can also say that it is the visual appearance of the real UX product. With a good UI design, you could be able to attract more visitors on your website. However, to keep the attention of viewers until they convert into customers, you also need to have a robust UX system.
The UI designs contain graphics, animated graphics, text, videos, images, docs, and other aesthetic layouts, which makes it easier for the user to learn about the product. UI designers need to be creative and should have a good sense of aesthetics. So that they can design a compelling user interface which can elicit the response from customers.
NO.3- UX is not UI:
UI and UX are common terms of designing concept. While sometimes these terms are often interpreted in a wrong way. Nowadays, most of the web application designers are obsessed with the looks of their product. In the meanwhile, they also misinterpret UI and UX. In reality, UI is just a part of the UX. You can say that UI is all about the looks and UX shows the overall performance of the product.
Doesn’t it seem obvious that they both play a different set of roles in the designing part?
NO.4- Be a Unicorn:
Unicorn designers are those who possess the qualities of having multiple skills. You can also say that they are mythical creatures who know everything about designing part of UX/UI. That means if you want to be a unicorn designer, you need to have good skills of both user experience and user interface development. People also want to work with those who can perform multiple tasks.
However, it’s not possible to have knowledge about every particular skill. In fact, UX designing includes multiple levels of specialisms and expertise, which is not easily achievable in one’s lifetime. That’s is the reason where the mythical term fits perfect for those designers, as many of the UX developers believe that multi-skilled experts don’t exist.
Still, there are developers who strive towards unicorn-ism and learn multiple sets of UX/UI skills. The industries consider these developers as a blessing for their organisations.
NO.5- Key Skills To Learn For UX/UI Designing:
- Content Strategy
- Wireframing and Prototyping
- Metrics and Analytics
- Visual Design
- Interaction Design
Content Strategy :
Content strategy focuses on the planning, delivery, and placement of the created content. The core part of the content strategy consists of the elements which shows the user’s perspective, goals, and motivation. To create a successful information architecture, you need to have a sound content strategy. The role of IA (Information Architecture) is to provide easy navigation of the content to the user.
Wireframing and Prototyping :
A wireframe shows the page schematic or blueprint of the website. You can also say that it is a skeletal framework of the final product. Designers usually get confused between wireframing and prototyping. To show the basic difference between them, have a look at the image shown below.
Both wireframe and prototype have the same purpose for showing the layout design of the complete product. However, a wireframe shows the low fidelity, basic layout, and structural guidelines of the product. Whereas the prototype represents the advanced form of wireframe with colourful visuals and more details.
Metrics and Analytics:
After the creation of a website, you need to check its effectiveness as well. It should be user-friendly so that more people would like to engage in your product. To make sure that your website have a low bounce rate and higher click throughs, you need to measure the performance of your design. Based on that analysis, you can optimise the end product accordingly to gain better user engagement.
It shows the transformation of wireframe into the mockups of the product. The visual part of the design represents the nature of the company while it also affects the response from the user end. That is the reason why the user interface becomes an essential aspect of UX development. It is not only about the colour, fonts, images while it shows the overall impact of the product’s appearance on the user’s engagement.
This part of the design is all about how you can use content to make your product look more interactive with users. It is a conceptual design where you can select the things which can connect to the people in a better way. You can make use of the graphics, images, colours, fonts, icons, logos to make your design look appealing to the users.
From the above content, you might have understood that UX/UI designing focuses mostly on the satisfaction of the consumer. Which also explains the importance of UX/UI to get success in the business. Competition seems to be rising in the IT field, which also leads to the growth of potential UX unicorns in the industry.
Are you a UX/UI designer? Or you might be looking to hire some UX/UI designers for your company. You can share your experience in the comment section.