The companies, even the smallest, need to chase trends. And the main trend for companies on social networks is Facebook: unthinkable not to be there.

They run a lot of advice on the web about how to manage a fan page on Facebook, but few use the eyes of small businesses and companies: how can the Facebook page of a small business to be successful? What are the key tips to reach the right audience and increase the “likes”? With the proper management of a Facebook page, you can actually increase sales?

This post is about all the advice, all the answers on how to best use Facebook for companies. When it comes to social media, Facebook is still the undisputed king. The popular platform has over 1.55 billion monthly active users worldwide.


The site currently leads the 39% of Internet traffic, making it second only to Google in terms of a website with most influential consumers. With an astonishing average of five new accounts created every second, companies cannot afford to ignore the great power of Facebook to connect with potential customers.

That’s why every small business should see Facebook as an essential part of its strategy of promotion and communication. Your company, your page, are they really taking advantage of the enormous potential of marketing on Facebook?

If the answer is “no”, here are five key tips to use Facebook to promote your brand.

1st tip: Always update your Facebook page

Have your company moved in recent years? Have you updated the URL of the official website and company logo? It’s time to renew your company’s Facebook page.

Take some time and make sure that the opening hours and the information is still correct. It might be a good idea to update the cover photo, don’t you think?

2nd tip: Consistent and Compelling Public post

According to Mark Zuckerberg, CEO of Facebook, American users spend an average of 40 minutes a day on Facebook. Therefore, to be found by consumers during the moments dedicated to social networks can make a difference for your business.


Publishing periodic post without clogging the native fans, consumers will remain engaged with your brand, offering them a way to communicate with the company in real time.

Do not be afraid to share information about your products and services. Honesty always pays off: why not publish photos and description of the way of doing things in the company? The user of Facebook will feel involved in what you want to communicate and appreciate your attempt to break down the barrier between brand and individual consumers.

There are many things you can publish: share YouTube videos, quotes, whatever inspires you, but beware: the contents must be as consistent. If you have a farm, why publish the video presentation of the new Apple smartwatch?

3rd tip: Put out your posts

The post highlighted must reach a wider audience and more precisely. And, let’s be honest, companies need to spend in order to compete with the others that already doing Facebook marketing for some time.

The good news is that you can set your own budget and Facebook will tell you immediately how many people will get to your post.

In addition, with targeted at the right segment of users, you can make sure the message gets to the right audience. You can determine the cost depending on how many people you want to reach and can be activated as long as the fan page on Facebook has at least 50 “likes”.

The post highlights are shown in the top of the News section and are, therefore, more likely that the public chose to display them. It is important to limit the number of sponsored posts. Exaggerate leads to the opposite result to what you want to achieve: alienate users.

4th tip: Offer best deals and discounts on your Facebook page

Looking for a way to use Facebook to promote the sale of your bricks and Mortar Company? Then starts to consider the world of services offered by Facebook.

You can offer users discounts and special offers for goods and services provided by your company on your Facebook page. Offers on Facebook not only give visibility to enrich their brand reputation but also encourage followers to share this discount offer with their friends. And better yet, you can monitor the success of the offers looking at the number of people that need it.


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5th tip: Be inspired

You still have some doubts on how to launch your company on Facebook? Check out the many success stories posted on the Facebook portal for Business and be inspired. You can search for case studies by keyword or industry and find the company profile that is closest to your company. The site has many links and a very active forum where entrepreneurs can exchange useful tips.


With over 1.44 billion monthly users, Facebook is the most active social network in the world. To be successful, companies need to find a way to incorporate Facebook into their integrated marketing strategy.

Provide consistent content, in the right place at the right time is the key to building a following and target users involved on your Facebook page while the use of tools such as sponsored posts and offerings can help you find new customers and reward.

Now your turn –

Facebook has flooded every part of our lives and likely that the most pervasive on the internet today and is here to stay. Do you think these tips are helpful for your Facebook marketing campaign? Share with us in the comments below!