The advertising market has expanded immensely over the past few years. Wherein Youtube ads have made a special place on brand boosting and conversions. As per the trend, video content is getting higher reach and engagement compared to imagery content.
You can see, nowadays, Instagram and Facebook have also launched video content galleries. Platforms like TikTok have boosted the trend of short videos with only fifteen seconds to entertain, then go to the next.
All these new updates and trending platforms have conveyed the only message. That video content is the boon of the advertising industry. Companies are observing this fresh wave of video content and are truly giving a hand in youtube ads.
But why youtube? This question seems quite silly because we all know the audience coverage of youtube. Youtube alone has two billion users, which makes it the second most popular platform after Facebook. Along with that, it has 122 million active uses as per the stats of globalmediainsight.com.
Additionally, youtube has also launched a platform where users can see TikTok-type content. It means there will be short videos with a maximum of 15 seconds, and then you swipe up to see the next. The best thing about this platform is, it does not consume most of your data like TikTok and Instagram Reels.
Youtube has made its place on the world’s most optimal platform by flowing with the trend and boosting every video content platform that brings more engagement. That is why youtube ads are the most favorable option anyone could have!
What Are YouTube Ads?
Youtube ads are nothing but video or imagery content that engages your audience concerning the niche. These ads are powered by Google ads which makes them more accessible and maximizes the reach along with engagement.
If you want to execute a video ad campaign, then youtube is the most crucial platform. Every ad, no matter which platform they are promoted in, presents your business in the most sophisticated and understandable format. It makes the targeted audience want to interact with you. Advertisers know this, and that is why they invest in comprehensive ads.
Apart from all the advantages, if putting out an ad could not fit your budget. Then why would you want to do this? Here is the answer to this question. Promoting ads on YouTube are as affordable as you want them to be. So, how about we discuss and understand the cost of youtube ads in more detail over here.
Cost Of An Advertisement On YouTube
Google operates Youtube, and hence when you advertise on youtube, you do it through Google Adwords. Apart from this, youtube has six ad placement options that make its bidding much more flexible. You will never know how much your ad is going to cost you.
Youtube offers its advertisers a fair chance of deciding their budget and proceeding along with it. According to Youtube, an average Youtube advertisement can cost up to $10 for local ad campaigns. Apart from that, youtube lends a pay-per-click (PPC) youtube ad payment module. It enables you to pay for the ad only when the audience clicks on it.
It simplifies most budget issues and ensures that you will be paying only for the interested customers. With Youtube’s most flexible billing options, your budget issues do not seem as much of a worrisome topic.
Bidding Strategy For Youtube Ads
Pay-per-click (PPC): This bidding strategy costs you to pay a specific amount only when the viewer interacts with your youtube ads.
Cost-per-mile (CPM): Here, Google charges you for your ads when it covers a thousand impressions.
Cost-per-View (CPV): Here, the costs will be due to the number of views and interactions your ads receive.
Viewable Cost-per-mile (vCPM): The charges are on one thousand interactions that have truly performed. For example, if the viewer accidentally clicks on your youtube ad and immediately checks out from the supposed page. Then you do not have to pay.
Cost-per-acquisition (CPA): Clicking on your ads is the basic concept to get charged in this bidding strategy.
YouTube Advertisements: 7 Types Explained
You can understand youtube ads in seven ways. These placement options can get you more brand exposure, audience reach, engagements and ultimately convert your leads. Youtube has different ad types that suit your diverse goals from those adverts. Let us see what our ads placements on YouTube are?
Two types of youtube ads exist on the site.
- Video ads.
- Non-video ads.
Video ads have a diverse collection of youtube ads types that offer different pitching methods for marketing goals. Non-video ads serve as static promotional methods for those who like to scroll the youtube window to choose a specific video then browse from one video to another. Overall, these ads on youtube have managed to pitch every kind of audience you can possibly find.
You need to understand both the ad types to tailor the best youtube ad that fits your budget and advertising goals.
Video Ads
As you can understand, video advertisements on youtube have some branches. For each ad type, you will know the ad placements that are trendy or not very much optimal but serve a greater purpose.
Let us dive into the video advertisements on youtube and understand them better.
Instream Skippable:
They are also known as Trueview instream skippable ads. It is the most optimal ad format for viewers and advertisers as well. This youtube ad format enables its viewers to skip the ad after 5 seconds. Also, this format allows advertisers to put out an ad of any time limit.
It means that you have only 5 seconds to convince your viewer that this ad is worth a watch. And then, you can even put short how-to videos in this ad format.
Instream Non-Skippable:
Obviously, this ad type is not popular. Since it favors non-skippable ads, you can only lend short youtube ads. Otherwise, the viewer could get frustrated. Or if you chose this ad format then, strengthen your pitching strategy and make it appear on those who will not mind watching it up to the end.
Youtube has removed the usage of non-skippable ads that are more than 15 to 20 seconds. Even then, they are the least popular choice you can have.
Bumper:
A bumper ad is a non-skippable video ad whose length is a maximum of 6 seconds long, and it appears at the start of any chosen video that you might want to watch. This ad format is payable via the CPM bidding method.
Discovery:
Discovery ads appear on the search results when you try to search on a similar niche. They do not occur with any video, like other youtube ad formats. Yet it gives its viewer a choice to watch them on their own.
Non-Video Ads
Non-video ads have their own share of the audience. There are two types of people on any social media stream. Jumping from content to content or scrolling until they find something that suits their interest. Youtube has ad placement for them too!
Let us know what they are.
Display Ads:
These are regular banner ads that only work on desktops or laptops. The only purpose of this type of ad is to make a permanent online presence on the youtube window. When you click them, they open up to a landing page.
Overlay Ads:
These are the wide banner ads that appear inside the video and remain there as long as you want them to be. The functioning of this ad type is the same as Display ads. They also work on desktops. The bidding method available for this ad type is PPC. Since it appears on the video, therefore it gets more attention from the viewers.
Masthead Ads:
It comes under the premium youtube ads format that appears on the youtube homepage. The advantage of this ad type is you can run it on desktop and mobile screens effortlessly. Along with that, you get to cover a range of audiences across the platform. The payment option for this ad type can be
the cost per mile or cost per day (CPD) which enables you to pay for impressions received in a day.
How To Make Youtube Ads?
To create a youtube ad, you have to have an account on Google AdWords and a Youtube channel. The next thing you need to do is link your Google Adwords account to the youtube channel.
In case you are new to youtube advertisements. Then you should first set up your youtube channel with social media links, proper descriptions, and everything that makes your account legit.
Alright, if you are doing it for the first time. You will need to create a youtube channel and upload an ad video.
So if the initial process is over, we can hop into the step-by-step procedure of making youtube ads.
Step 1: Go to your Google Adwords account and change the settings into “all campaigns”.
It will lead you to a separate window where you can personify the campaign type. Currently, Google provides five campaigns, wherein you need to choose “video”. Also, you need to select a specific goal to define your ad campaign over YouTube. You can easily remove or modify them whenever you need them.
Step 2: Now it is time to set the mode of your youtube campaign.
Now, set the name of your campaign (only for you to identify the campaign), set your budget according to your billing modes, for example, daily or monthly.
Then, set the duration for your youtube ads campaign and choose the networks you want your ads to get discovered (search results, video partner plan, or Youtube video).
Now, select the language, select location demographics, and then choose your bidding strategy.
Step 3: Specify your target audience based on demographic location, niche, interests, and browsing behaviors.
Step 4: Select the topics of youtube videos and niches where you want your ad to appear. Along with that, choose your youtube ad placements.
Step 5: Upload your youtube ad video via a link. Or, if you have already uploaded your youtube marketing video, then search for it and select it on Google Adwords.
Step 6: Lastly, you need to select the convenient ad format over YouTube.
Conclusion
From the past few years, youtube ads are getting the most conversions alone in the market itself. Youtube serves the best prospects of advertising and leading marketing strategy.
Youtube is best with marketing opportunities, and hence you must make your winning strategy beforehand and proceed with a plan. Set the goals and frequency of your marketing campaign.
Although Youtube ad campaigns seem complicated to execute, let me assure you that you are not alone in the journey. Hop into Socioboard and let it take over your youtube marketing stress.
Socioboard is the first open-source marketing platform that schedules and curates the content as your job entails. Along with youtube, Socioboard has integrations with five more social media platforms, including Facebook, Instagram, Twitter, Pinterest, and Linkedin.
Socioboard allows you to curate exciting content by fetching topics from RSS feeds and free sites of pictures, videos, and gifs.
You can also manage multiple social media accounts, schedule posts, Schedule messages, and share exciting feeds on many accounts.
Also, discover trending topics through RSS Feeds, generate robust reports on every social engagement, and browse every integrated platform without even logging into them.
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